Gen-Y doesn't watch video in traditional ways - also multi-tasking, social networking.
Clients need report to understand the new options social TV offers for targeting Gen-Y.
TOPICS
End of primetime TV
Social networking revolution
How social TV works - the CBS example
Marketing opportunities on social TV
http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100430005281&newsLang=en
http://winnipeg.ctv.ca/servlet/an/local/CTVNews/20100428/students-media-100428/20100428/?hub=WinnipegHome
http://www.hollywoodtoday.net/2010/04/24/social-media-rocks-tv-and-film/
http://en.wikipedia.org/wiki/Social_television
http://www.social-tv.net/
http://www.readwriteweb.com/archives/gen_y_says_i_want_my_social_tv.php
report about using social TV to target Gen-Y
Need:
Breakup of old prime time TV ad model.
Gen-Y doesn't watch video in traditional ways - also multi-tasking, social networking.
Clients need report to understand the new options social TV offers for targeting Gen-Y.
TOPICS
End of primetime TV
Social networking revolution
How social TV works - the CBS example
Marketing opportunities on social TV